PUBLIC MESSAGE BOARD

with Kate Zago

Sparking conversation and interaction is a key function of public spaces. Magnetic chalkboards were placed around various construction sites in Calgary in an attempt to engage and provoke users to share an idea, a concept, a dream. The signs were immediately successful, drawing users in to write hopeful messages to others who would soon pass by. The anonymous project was covered by local media outlets and social media influencers throughout the city.